Mida Foods is a supplier of  frozen seafood, but now it also supplies fresh salmon, ocean-farmed from Norway. Enrique Valles of Mida sent me a link to a website (salmonfromnorway.com) developed by the brand who supplies their salmon, which I found very interesting.

“While some have expressed concerns that ocean-farmed salmon are dyed to mimic wild salmon,” the website says, “this is inaccurate. The pinkish-red color of wild and ocean-farmed salmon comes from a natural oxycarotenoid called astaxanthin—not from dyes or coloring agents.

“In the wild, fish absorb astaxanthin by eating small crustaceans. Ocean-farmed salmon receive astaxanthin as part of their diet in supplement form, the same way humans take vitamin supplements. Studies have also shown that consuming astaxanthin is beneficial to humans as it can boost immune response and acts as a free radical antioxidant.”

The fish are fed with dried pellets that contain marine raw materials (fish oil and fish meal from wild fish) and vegetable raw material, vitamins, minerals and antioxidants.

“To better utilize resources, the marine life used in salmon feed comes from sustainable stocks of fish species that are not suitable for human consumption. In addition, vegetable oils have been added to the feed to reduce the strain on limited marine resources. While this has caused the level of beneficial omega-3 fatty acids in fish to fall, the remaining amount of omega 3 found in ocean-raised fish is still several times higher than the internationally recommended amount of 0.5 grams per day.”

Isn’t it good to know that our food has likewise been fed and raised in a manner that’s sustainable and humane?
According to Valles, customers’ orders are received by 3 p.m, Friday. Then the orders are air-freighted to the Philippines and delivered to the Mida plant Wednesday evening the following week, ready for delivery on Thursday.
Customers do not need to order in bulk,  they can order per piece with delivery daily (following our delivery schedule) in case they do not have enough storage.